{
  "merchant": "Cedar & Loom (fictional exercise merchant)",
  "environment_id": "CEDAR-001",
  "version": "0.2.0",
  "as_of": "2026-10-20T12:00:00+00:00",
  "currency": "USD",
  "config": {
    "tracking": {
      "event_names": [
        "purchase"
      ],
      "dedup_key": "event_id",
      "value_source": "event_gross",
      "exclude_test": false,
      "paid_only": false
    },
    "vip": {
      "source": "events",
      "min_net_cents": 25000,
      "require_permission": false
    },
    "checkout": {
      "enabled": true,
      "delay_minutes": 15,
      "require_permission": false,
      "exclude_purchased": true,
      "exclude_cancelled": false,
      "cooldown_hours": 0,
      "purchase_source": "events"
    },
    "post_purchase": {
      "enabled": true,
      "delay_days": 2,
      "require_permission": false,
      "exclude_refunded": false,
      "exclude_open_ticket": false,
      "purchase_source": "events"
    },
    "winback": {
      "enabled": true,
      "source": "events",
      "min_days": 30,
      "max_days": 365,
      "require_permission": false,
      "exclude_open_ticket": false,
      "cooldown_days": 7
    },
    "offers": {
      "category_map": {
        "bedding": "bedding",
        "bath": "bedding",
        "kitchen": "kitchen",
        "lighting": "lighting"
      },
      "exclude_owned": false,
      "require_stock": false,
      "max_discount_pct": 30,
      "allow_stacking": true
    }
  },
  "customers": [
    {
      "id": "C01",
      "label": "Synthetic customer 01",
      "country": "US"
    },
    {
      "id": "C02",
      "label": "Synthetic customer 02",
      "country": "US"
    },
    {
      "id": "C03",
      "label": "Synthetic customer 03",
      "country": "US"
    },
    {
      "id": "C04",
      "label": "Synthetic customer 04",
      "country": "US"
    },
    {
      "id": "C05",
      "label": "Synthetic customer 05",
      "country": "US"
    },
    {
      "id": "C06",
      "label": "Synthetic customer 06",
      "country": "US"
    },
    {
      "id": "C07",
      "label": "Synthetic customer 07",
      "country": "US"
    },
    {
      "id": "C08",
      "label": "Synthetic customer 08",
      "country": "US"
    },
    {
      "id": "C09",
      "label": "Synthetic customer 09",
      "country": "US"
    },
    {
      "id": "C10",
      "label": "Synthetic customer 10",
      "country": "US"
    },
    {
      "id": "C11",
      "label": "Synthetic customer 11",
      "country": "US"
    },
    {
      "id": "C12",
      "label": "Synthetic customer 12",
      "country": "US"
    },
    {
      "id": "C13",
      "label": "Synthetic customer 13",
      "country": "US"
    },
    {
      "id": "C14",
      "label": "Synthetic customer 14",
      "country": "US"
    },
    {
      "id": "C15",
      "label": "Synthetic customer 15",
      "country": "US"
    },
    {
      "id": "C16",
      "label": "Synthetic customer 16",
      "country": "US"
    },
    {
      "id": "C17",
      "label": "Synthetic customer 17",
      "country": "US"
    },
    {
      "id": "C18",
      "label": "Synthetic customer 18",
      "country": "US"
    },
    {
      "id": "C19",
      "label": "Synthetic customer 19",
      "country": "US"
    },
    {
      "id": "C20",
      "label": "Synthetic customer 20",
      "country": "US"
    },
    {
      "id": "C21",
      "label": "Synthetic customer 21",
      "country": "US"
    },
    {
      "id": "C22",
      "label": "Synthetic customer 22",
      "country": "US"
    },
    {
      "id": "C23",
      "label": "Synthetic customer 23",
      "country": "US"
    },
    {
      "id": "C24",
      "label": "Synthetic customer 24",
      "country": "US"
    },
    {
      "id": "C25",
      "label": "Synthetic customer 25",
      "country": "US"
    },
    {
      "id": "C26",
      "label": "Synthetic customer 26",
      "country": "US"
    },
    {
      "id": "C27",
      "label": "Synthetic customer 27",
      "country": "US"
    }
  ],
  "orders": [
    {
      "id": "O01",
      "customer_id": "C01",
      "placed_at": "2026-10-10T12:00:00+00:00",
      "subtotal_cents": 20000,
      "discount_cents": 2000,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": "2026-10-12T12:00:00+00:00",
      "campaign_id": "AUTUMN",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O02",
      "customer_id": "C01",
      "placed_at": "2026-07-12T12:00:00+00:00",
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      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O03",
      "customer_id": "C02",
      "placed_at": "2026-07-12T12:00:00+00:00",
      "subtotal_cents": 36000,
      "discount_cents": 0,
      "refund_cents": 10000,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O04",
      "customer_id": "C03",
      "placed_at": "2026-07-22T12:00:00+00:00",
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      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O05",
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      "placed_at": "2026-07-21T12:00:00+00:00",
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      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O06",
      "customer_id": "C05",
      "placed_at": "2026-07-21T12:00:00+00:00",
      "subtotal_cents": 15000,
      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O07",
      "customer_id": "C06",
      "placed_at": "2025-10-20T12:00:00+00:00",
      "subtotal_cents": 12000,
      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "ARCHIVE",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O08",
      "customer_id": "C07",
      "placed_at": "2025-10-19T12:00:00+00:00",
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      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "ARCHIVE",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O09",
      "customer_id": "C08",
      "placed_at": "2026-07-23T12:00:00+00:00",
      "subtotal_cents": 15000,
      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O10",
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      "discount_cents": 0,
      "refund_cents": 18000,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O11",
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      "placed_at": "2026-07-12T12:00:00+00:00",
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      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": true,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O12",
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      "placed_at": "2026-07-12T12:00:00+00:00",
      "subtotal_cents": 50000,
      "discount_cents": 0,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "cancelled",
      "test": false,
      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O13",
      "customer_id": "C12",
      "placed_at": "2026-07-12T12:00:00+00:00",
      "subtotal_cents": 15000,
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      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "delivered_at": null,
      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
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      "id": "O14",
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      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
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      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O15",
      "customer_id": "C14",
      "placed_at": "2026-10-19T12:00:00+00:00",
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      "discount_cents": 1000,
      "refund_cents": 0,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
      "test": false,
      "delivered_at": null,
      "campaign_id": "AUTUMN",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O16",
      "customer_id": "C15",
      "placed_at": "2026-10-10T12:00:00+00:00",
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      "discount_cents": 0,
      "refund_cents": 1000,
      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
      "campaign_id": "AUTUMN",
      "product_ids": [
        "P01"
      ]
    },
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      "currency": "USD",
      "status": "paid",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
      "campaign_id": "AUTUMN",
      "product_ids": [
        "P01"
      ]
    },
    {
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      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
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      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O19",
      "customer_id": "C18",
      "placed_at": "2026-10-17T12:00:00+00:00",
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      "currency": "USD",
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      "delivered_at": "2026-10-18T12:00:00+00:00",
      "campaign_id": "AUTUMN",
      "product_ids": [
        "P01"
      ]
    },
    {
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      "currency": "USD",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
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        "P01"
      ]
    },
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      "currency": "USD",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
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      ]
    },
    {
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      "campaign_id": "AUTUMN",
      "product_ids": [
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      ]
    },
    {
      "id": "O23",
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      "placed_at": "2026-10-10T12:00:00+00:00",
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      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
      "campaign_id": "AUTUMN",
      "product_ids": [
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      ]
    },
    {
      "id": "O24",
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      "placed_at": "2026-10-10T12:00:00+00:00",
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      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "delivered_at": "2026-10-12T12:00:00+00:00",
      "campaign_id": "AUTUMN",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O25",
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      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
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      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O26",
      "customer_id": "C25",
      "placed_at": "2026-08-31T12:00:00+00:00",
      "subtotal_cents": 50000,
      "discount_cents": 0,
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      "shipping_cents": 500,
      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "campaign_id": "SUMMER",
      "product_ids": [
        "P01"
      ]
    },
    {
      "id": "O27",
      "customer_id": "C26",
      "placed_at": "2026-07-12T12:00:00+00:00",
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      "tax_cents": 200,
      "currency": "USD",
      "status": "paid",
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      "campaign_id": "SUMMER",
      "product_ids": [
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      ]
    }
  ],
  "events": [
    {
      "id": "EV01",
      "name": "purchase",
      "order_id": "O01",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 20700,
      "transport": "browser"
    },
    {
      "id": "EV01-retry",
      "name": "purchase",
      "order_id": "O01",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 20700,
      "transport": "server-retry"
    },
    {
      "id": "EV02",
      "name": "purchase",
      "order_id": "O02",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 18700,
      "transport": "browser"
    },
    {
      "id": "EV03",
      "name": "order_paid",
      "order_id": "O03",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 36700,
      "transport": "server"
    },
    {
      "id": "EV04",
      "name": "purchase",
      "order_id": "O04",
      "at": "2026-07-22T12:00:00+00:00",
      "gross_cents": 30700,
      "transport": "browser"
    },
    {
      "id": "EV04-retry",
      "name": "purchase",
      "order_id": "O04",
      "at": "2026-07-22T12:00:00+00:00",
      "gross_cents": 30700,
      "transport": "server-retry"
    },
    {
      "id": "EV05",
      "name": "purchase",
      "order_id": "O05",
      "at": "2026-07-21T12:00:00+00:00",
      "gross_cents": 40700,
      "transport": "browser"
    },
    {
      "id": "EV06",
      "name": "order_paid",
      "order_id": "O06",
      "at": "2026-07-21T12:00:00+00:00",
      "gross_cents": 15700,
      "transport": "server"
    },
    {
      "id": "EV07",
      "name": "purchase",
      "order_id": "O07",
      "at": "2025-10-20T12:00:00+00:00",
      "gross_cents": 12700,
      "transport": "browser"
    },
    {
      "id": "EV08",
      "name": "purchase",
      "order_id": "O08",
      "at": "2025-10-19T12:00:00+00:00",
      "gross_cents": 18700,
      "transport": "browser"
    },
    {
      "id": "EV09",
      "name": "order_paid",
      "order_id": "O09",
      "at": "2026-07-23T12:00:00+00:00",
      "gross_cents": 15700,
      "transport": "server"
    },
    {
      "id": "EV10",
      "name": "purchase",
      "order_id": "O10",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 18700,
      "transport": "browser"
    },
    {
      "id": "EV11",
      "name": "purchase",
      "order_id": "O11",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 50700,
      "transport": "browser"
    },
    {
      "id": "EV12",
      "name": "order_paid",
      "order_id": "O12",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 50700,
      "transport": "server"
    },
    {
      "id": "EV13",
      "name": "purchase",
      "order_id": "O13",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 15700,
      "transport": "browser"
    },
    {
      "id": "EV14",
      "name": "purchase",
      "order_id": "O14",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 15700,
      "transport": "browser"
    },
    {
      "id": "EV15",
      "name": "order_paid",
      "order_id": "O15",
      "at": "2026-10-19T12:00:00+00:00",
      "gross_cents": 9700,
      "transport": "server"
    },
    {
      "id": "EV16",
      "name": "purchase",
      "order_id": "O16",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 8700,
      "transport": "browser"
    },
    {
      "id": "EV17",
      "name": "purchase",
      "order_id": "O17",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 11700,
      "transport": "browser"
    },
    {
      "id": "EV18",
      "name": "order_paid",
      "order_id": "O18",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 13700,
      "transport": "server"
    },
    {
      "id": "EV19",
      "name": "purchase",
      "order_id": "O19",
      "at": "2026-10-17T12:00:00+00:00",
      "gross_cents": 10700,
      "transport": "browser"
    },
    {
      "id": "EV20",
      "name": "purchase",
      "order_id": "O20",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 15700,
      "transport": "browser"
    },
    {
      "id": "EV21",
      "name": "order_paid",
      "order_id": "O21",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 16700,
      "transport": "server"
    },
    {
      "id": "EV22",
      "name": "purchase",
      "order_id": "O22",
      "at": "2026-10-20T11:00:00+00:00",
      "gross_cents": 5700,
      "transport": "browser"
    },
    {
      "id": "EV22-retry",
      "name": "purchase",
      "order_id": "O22",
      "at": "2026-10-20T11:00:00+00:00",
      "gross_cents": 5700,
      "transport": "server-retry"
    },
    {
      "id": "EV23",
      "name": "purchase",
      "order_id": "O23",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 17700,
      "transport": "browser"
    },
    {
      "id": "EV24",
      "name": "order_paid",
      "order_id": "O24",
      "at": "2026-10-10T12:00:00+00:00",
      "gross_cents": 14700,
      "transport": "server"
    },
    {
      "id": "EV25",
      "name": "purchase",
      "order_id": "O25",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 15700,
      "transport": "browser"
    },
    {
      "id": "EV26",
      "name": "purchase",
      "order_id": "O26",
      "at": "2026-08-31T12:00:00+00:00",
      "gross_cents": 50700,
      "transport": "browser"
    },
    {
      "id": "EV27",
      "name": "order_paid",
      "order_id": "O27",
      "at": "2026-07-12T12:00:00+00:00",
      "gross_cents": 16700,
      "transport": "server"
    }
  ],
  "permissions": [
    {
      "id": "PER01",
      "customer_id": "C01",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER02",
      "customer_id": "C02",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER03",
      "customer_id": "C03",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER04",
      "customer_id": "C04",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER05",
      "customer_id": "C05",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER06",
      "customer_id": "C06",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER07",
      "customer_id": "C07",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER08",
      "customer_id": "C08",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER09",
      "customer_id": "C09",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER10",
      "customer_id": "C10",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER11",
      "customer_id": "C11",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER12",
      "customer_id": "C12",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER13",
      "customer_id": "C13",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER14",
      "customer_id": "C14",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER15",
      "customer_id": "C15",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER16",
      "customer_id": "C16",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER17",
      "customer_id": "C17",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER18",
      "customer_id": "C18",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER19",
      "customer_id": "C19",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER21",
      "customer_id": "C21",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER22",
      "customer_id": "C22",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER23",
      "customer_id": "C23",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER24",
      "customer_id": "C24",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER25",
      "customer_id": "C25",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER26",
      "customer_id": "C26",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER27",
      "customer_id": "C27",
      "at": "2025-06-07T12:00:00+00:00",
      "allowed": true
    },
    {
      "id": "PER-OPT04",
      "customer_id": "C04",
      "at": "2026-09-30T12:00:00+00:00",
      "allowed": false
    },
    {
      "id": "PER-OPT19",
      "customer_id": "C19",
      "at": "2026-10-18T12:00:00+00:00",
      "allowed": false
    }
  ],
  "checkouts": [
    {
      "id": "K01",
      "customer_id": "C27",
      "at": "2026-10-20T11:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K02",
      "customer_id": "C21",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K03",
      "customer_id": "C04",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K04",
      "customer_id": "C20",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K05",
      "customer_id": "C03",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": "2026-10-20T10:30:00+00:00",
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K06",
      "customer_id": "C08",
      "at": "2026-10-20T11:01:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K07",
      "customer_id": "C07",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K08",
      "customer_id": "C06",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K11",
      "customer_id": "C14",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K12",
      "customer_id": "C05",
      "at": "2026-10-20T10:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K01",
      "customer_id": "C27",
      "at": "2026-10-20T11:00:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    },
    {
      "id": "K10",
      "customer_id": "C27",
      "at": "2026-10-20T11:10:00+00:00",
      "cancelled_at": null,
      "product_ids": [
        "P01"
      ],
      "subtotal_cents": 9000
    }
  ],
  "tickets": [
    {
      "id": "T01",
      "customer_id": "C05",
      "opened_at": "2026-10-15T12:00:00+00:00",
      "closed_at": null,
      "message": "Return is still unresolved."
    },
    {
      "id": "T02",
      "customer_id": "C16",
      "opened_at": "2026-10-15T12:00:00+00:00",
      "closed_at": "2026-10-20T00:00:00+00:00",
      "message": "Damaged shipment: resolved after planned follow-up."
    },
    {
      "id": "T03",
      "customer_id": "C17",
      "opened_at": "2026-10-15T12:00:00+00:00",
      "closed_at": "2026-10-18T12:00:00+00:00",
      "message": "Address question: resolved before follow-up."
    },
    {
      "id": "T04",
      "customer_id": "C24",
      "opened_at": "2026-10-10T12:00:00+00:00",
      "closed_at": "2026-10-13T12:00:00+00:00",
      "message": "Old ticket closed; customer may re-enter lifecycle marketing."
    }
  ],
  "sends": [
    {
      "id": "S01",
      "flow": "checkout",
      "customer_id": "C07",
      "at": "2026-10-19T11:00:00+00:00",
      "checkout_id": "old-07"
    },
    {
      "id": "S02",
      "flow": "checkout",
      "customer_id": "C06",
      "at": "2026-10-19T11:01:00+00:00",
      "checkout_id": "old-06"
    },
    {
      "id": "S03",
      "flow": "winback",
      "customer_id": "C12",
      "at": "2026-09-21T12:00:00+00:00"
    },
    {
      "id": "S04",
      "flow": "winback",
      "customer_id": "C13",
      "at": "2026-09-20T12:00:00+00:00"
    },
    {
      "id": "S05",
      "flow": "post_purchase",
      "customer_id": "C22",
      "order_id": "O23",
      "at": "2026-10-19T12:00:00+00:00"
    }
  ],
  "products": [
    {
      "id": "P01",
      "name": "Linen sheets",
      "category": "bedding",
      "stock": 40,
      "price_cents": 9000
    },
    {
      "id": "P02",
      "name": "Bath towels",
      "category": "bath",
      "stock": 25,
      "price_cents": 4000
    },
    {
      "id": "P03",
      "name": "Ceramic mug",
      "category": "kitchen",
      "stock": 0,
      "price_cents": 2500
    },
    {
      "id": "P04",
      "name": "Reading lamp",
      "category": "lighting",
      "stock": 20,
      "price_cents": 6500
    },
    {
      "id": "P05",
      "name": "Pillowcase",
      "category": "bedding",
      "stock": 20,
      "price_cents": 3000
    },
    {
      "id": "P06",
      "name": "Cedar candle",
      "category": "home",
      "stock": 50,
      "price_cents": 1800
    },
    {
      "id": "P07",
      "name": "Guest towel",
      "category": "bath",
      "stock": 0,
      "price_cents": 2000
    },
    {
      "id": "P08",
      "name": "Room fragrance",
      "category": "home",
      "stock": 15,
      "price_cents": 2200
    }
  ],
  "offer_requests": [
    {
      "id": "R01",
      "customer_id": "C01",
      "anchor_product_id": "P01",
      "owned_product_ids": [
        "P01"
      ],
      "requested_discount_pct": 20,
      "existing_discount": false
    },
    {
      "id": "R02",
      "customer_id": "C17",
      "anchor_product_id": "P02",
      "owned_product_ids": [
        "P02",
        "P06"
      ],
      "requested_discount_pct": 10,
      "existing_discount": true
    },
    {
      "id": "R03",
      "customer_id": "C23",
      "anchor_product_id": "P03",
      "owned_product_ids": [
        "P03"
      ],
      "requested_discount_pct": 10,
      "existing_discount": false
    },
    {
      "id": "R04",
      "customer_id": "C14",
      "anchor_product_id": "P04",
      "owned_product_ids": [
        "P04",
        "P06",
        "P08"
      ],
      "requested_discount_pct": 15,
      "existing_discount": false
    }
  ],
  "campaigns": [
    {
      "id": "AUTUMN",
      "start": "2026-09-20T00:00:00Z",
      "end": "2026-10-21T00:00:00Z",
      "spend_cents": 40000
    },
    {
      "id": "SUMMER",
      "start": "2026-06-01T00:00:00Z",
      "end": "2026-09-20T00:00:00Z",
      "spend_cents": 50000
    },
    {
      "id": "ARCHIVE",
      "start": "2025-01-01T00:00:00Z",
      "end": "2026-06-01T00:00:00Z",
      "spend_cents": 0
    }
  ],
  "changes": [
    {
      "id": "CH01",
      "at": "2026-10-05T12:00:00+00:00",
      "area": "tracking",
      "note": "Server sends order_paid; browser still sends purchase. Retries can have a new event ID."
    },
    {
      "id": "CH02",
      "at": "2026-10-06T12:00:00+00:00",
      "area": "lifecycle",
      "note": "Migrated audience sources to event-based reports; retained earlier filter defaults."
    },
    {
      "id": "CH03",
      "at": "2026-10-08T12:00:00+00:00",
      "area": "offers",
      "note": "Promotion defaults and category mapping imported from staging."
    }
  ],
  "messages": [
    {
      "id": "M01",
      "from": "merchant-operator",
      "text": "Retention revenue looks inconsistent across reports. Some purchasers still receive checkout messages. Please investigate before the next release."
    },
    {
      "id": "M02",
      "from": "support",
      "text": "C15 complained about a cross-sell after a partial refund. C16 had an unresolved delivery ticket when a follow-up was due."
    },
    {
      "id": "M03",
      "from": "finance",
      "text": "Use paid order ledger net merchandise amounts, not event totals including shipping and tax. Do not treat reported attribution as incrementality."
    },
    {
      "id": "M04",
      "from": "merchandising",
      "text": "Imported offers include owned or unavailable items. The approved category plan and discount rules are in POLICY.md."
    }
  ]
}
